Privacy Policy

IRONKELLS ARMORY LLC • PRIVACY & DATA
Privacy Policy

Your privacy matters. This policy explains what information we collect, why we collect it, how we use it, when it may be shared, and the choices you may have regarding your personal information.

Last Updated: September 1, 2026
THE SHORT VERSION
What This Policy Covers
DATA
What We Collect
Account, order, payment, device, location, and browsing information.
USE
Why We Use It
Orders, support, compliance, security, fraud prevention, and marketing.
RIGHTS
Your Privacy Rights
Depending on your location, you may have access, correction, deletion, objection, or portability rights.
SMS
Messaging
Text-message consent, opt-out instructions, help, and data usage.
IronKells Armory LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website and use our services, including associated mobile or desktop applications.
01
Information We Collect

We may collect information when you visit our website, create an account, place an order, subscribe to communications, or contact us.

Personal Information
Name, address, email address, phone number, and date of birth.
Account Information
Username, password, and information provided when creating an account.
Payment Information
Credit-card information, billing address, and other information required for payment processing.
Order Information
Information about products purchased, including firearms, ammunition, accessories, and other merchandise.
Device Information
IP address, browser type, operating system, mobile-device ID, and related technical information.
Location Data
Location information when permission is granted through your device, including for verification or fraud-prevention purposes.
Log Information
Browsing activity, search terms, page views, and interactions with our website.
02
How We Use Your Information
Orders & Transactions
Fulfill purchases, provide receipts, handle returns, and communicate about orders.
Identity & Compliance
Help satisfy applicable federal, state, and local requirements, including age verification and other compliance obligations.
User Experience
Improve our website, personalize browsing, and provide more relevant content.
Marketing
Send promotional materials, newsletters, and product information when you opt in.
Fraud Prevention
Detect and help prevent fraudulent transactions, unauthorized access, and potentially harmful activity.
Legal Compliance
Meet applicable firearm-related, tax, privacy, and other legal obligations.
03
Legal Basis for Processing Personal Data

If you are located in the European Economic Area (EEA), we may rely on the following legal bases for processing personal data:

Consent
Where you have clearly consented to specific processing activities.
Contractual Necessity
To fulfill orders, provide support, and perform obligations connected to your purchase.
Legal Obligation
To meet applicable legal, regulatory, and tax requirements.
Legitimate Interests
To improve services, prevent fraud, and secure our platform while respecting privacy rights.
04
Information Sharing & Disclosure
Service Providers
Vendors that help us with payment processing, shipping, background checks, marketing, analytics, and related business services.
Legal Requirements
When disclosure is required by law, regulation, legal process, or valid governmental request.
Business Transfers
Information may be transferred in connection with a merger, acquisition, asset sale, or other business transaction.
Protection of Rights
When necessary to protect our rights, property, safety, customers, users, or others.
05
Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law, including legal, regulatory, and tax obligations.

06
Security of Your Information

We use reasonable security measures, including encryption and secure systems, to help protect personal information. No security system is completely impenetrable, so we cannot guarantee absolute security. Customers should also protect their passwords and account credentials.

07
Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

ACCESS
Request access to your personal information.
CORRECTION
Request correction of inaccurate or incomplete information.
DELETION
Request deletion, subject to applicable retention requirements.
OBJECTION
Object to certain types of personal-data processing.
PORTABILITY
Request a copy of your data in a structured, machine-readable format.
To exercise applicable privacy rights, contact support@ironkellsarmory.com
ADDITIONAL PRIVACY TERMS
08
Cookies & Tracking

We may use cookies and similar technologies to improve user experience, analyze website traffic, and tailor content. You may manage cookie preferences through your browser, though disabling certain cookies may affect website functionality.

09
Third-Party Links

Our website may link to third-party websites. IronKells Armory LLC is not responsible for the privacy practices or content of those sites. Review their privacy policies before providing information.

10
Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that a minor has provided personal information, we will take appropriate steps consistent with applicable law.

11
International Transfers

If you access our services from outside the United States, information may be transferred to, stored in, or processed in the United States or other countries that may have different privacy laws.

12
Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal obligations. Significant revisions may be communicated through the website or other appropriate methods.

13 • SMS MESSAGING
SMS Messaging Disclosure

By providing your mobile phone number and opting in to receive SMS communications, you consent to receive automated text messages from IronKells Armory LLC at the number provided. Messages may include order updates, customer-service notifications, and promotional offers. Message frequency varies based on your interactions with us. Consent to receive marketing text messages is not a condition of purchase.

MOBILE TERMS OF SERVICE →
Opt-In Agreement
By opting in through our website, checkout, or other sign-up forms, you authorize recurring automated messages to the number you provide.
How to Opt Out
STOP
Reply STOP to any text message to unsubscribe. You may also contact support directly.
Help & Support
HELP
Reply HELP to any message or contact support for assistance.
Message & Data Rates
Message and data rates may apply depending on your mobile plan. Those charges are billed by your wireless provider, not IronKells.
SMS Data Usage
SMS-related personal information may include your phone number, name, and contact preferences. We use this information for order processing, customer support, and marketing communications. Your information is not shared with third parties for their marketing purposes.
Changes to SMS Terms
SMS terms may be updated from time to time. Updated terms will be posted in this Privacy Policy.
14 • CONTACT US
Questions About Your Privacy?

If you have questions or concerns about this Privacy Policy, your personal information, or our data practices, contact us.

Acknowledgment

By using our Services, you acknowledge that you have read, understood, and agree to the applicable Terms of Service, Mobile Terms of Service, Shipping & Return Policy, and Privacy Policy. If you do not agree, please do not use our Services.

IronKells Armory LLC
Odessa, Texas